Short-form content, long-form assets, and signal-of-interest pages. Fill the top of the funnel.
1-3 minutes to consume. Post daily. Gets people to notice you.
10 min to 2 hours. Clocks trust time. Gets people to know you.
On YOUR landing page (not social). Captures the lead.
Define who you're creating content for. Every piece of short-form and long-form content should hook the attention of this person.
Something they've never heard before. Counterintuitive takes, surprising stats, contrarian views that make them stop scrolling.
Paint a picture of what's possible. Results, transformations, the "after" state. Show them the prize they want.
Teach something useful right now. Quick frameworks, tips, how-tos. They get value, you get credibility.
Things they already care about and search for. Industry trends, common pain points, shared experiences. Meets them where they are.
Plan your daily short-form content. Each post should have a CTA driving to your long-form content or signal-of-interest page.
Track your 4 long-form content pieces. Build these up over 12 months.
Take your highest-performing short-form posts and put ad spend behind them. Proven content + paid reach = more eyeballs on what already works.
Carefully selected individuals who would enjoy your long-form content or should fill in a signal-of-interest page. Personal and targeted.
Collaborate with others who share your audience but have a non-competitive offer. Co-host webinars, cross-promote, or sponsor each other's content.